Ignite your spark to grow and elevate your destination marketing efforts at U.S. Travel's ESTO where marketing leaders come together for unparalleled educational content and to build meaningful connections through intimate networking opportunities designed to cultivate inspiration.
NOTE: If you are a state tourism office or DMO, and you would like to bring a representative from your agency of record to ESTO, be sure to review the guidelines and application process below.
ESTO 2024 REGISTRATION FEES
The full registration fee covers all official conference sessions, activities, meal functions and sponsored program events. Fee excludes hotel, travel and personal expenses. You must be a current U.S. Travel member to be eligible for the member rate.*
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One to Three Attendees (Per Person) |
Four or More Attendees (Per Person) |
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Attendee - U.S. Travel Member (Please note that group registration is limited to within the same organization.) |
$1,250 |
$1,100 |
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Attendee - Non-Member (Not eligible for group discount) |
$1,700 |
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U.S. Travel Chairman's and Board Circle Board Delegates (Applies only to state tourism office/DMO organizations and Allied segment if sponsoring) |
1 non-transferable complimentary registration |
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Agency Representative (Not eligible for group discount; limited and requires approval; view eligibility guidelines.) |
$2,000 |
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Attendee - U.S. Travel Member (Please note that group registration is limited to within the same organization.) |
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One to Three Attendees (Per Person) |
Four or More Attendees (Per Person) |
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$1250 |
$1,100 |
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Attendee - Non-Member (Not eligible for group discount) |
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$1,700 |
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U.S. Travel Chairman's and Board Circle Board Delegates (Applies only to state tourism office/DMO organizations and Allied segment if sponsoring) |
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1 non-transferable complimentary registration |
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U.S. Travel Chairman's and Board Circle Board Delegates (Not eligible for group discount; limited and requires approval; view eligibility guidelines.) |
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$2,000 |
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Instructions for obtaining the complimentary registration are emailed to all Chairman's and Board Circle Members when online registration opens. Chairman’s Circle and Board Circle organizations from the Allied segment may register their official board representative and are restricted to sponsoring organizations only; no registrations are offered beyond the complimentary registration. For more information, contact the registrar at ESTO@ustravel.org.
Attendees registering at the member rate must have paid their 2024 membership dues in full on or before March 29, 2024, to be eligible for the member rate. Anyone who registers at the member rate but is not a member in good standing (i.e., fully paid) will be re-registered at the non-member rate and billed the price difference.
REGISTRATION CATEGORIES
Attendee: Destination marketing professionals from city, regional and state/territory tourism organizations.
Sponsor Representative: Sponsor organizations may register representatives as outlined in the Sponsorship Letter of Agreement.
Agency of Record Representative: State tourism offices and DMOs/CVBs may register their agencies of record as an extension of their staff for approval, according to the guidelines PDF.
PAYMENT POLICIES
Where possible, payment in full should accompany applications for registrations. Accepted credit cards include: American Express, Discover, MasterCard and Visa.
State tourism office attendees may opt to pay by check or bank wire transfer. Instructions for submitting payment by check or bank wire transfer will be included in registrant confirmation materials. After July 12, credit card payment is required for all new registrations.
Pre-registered attendees must submit payment on or before July 12, 2024, or make special arrangements with the ESTO registrar to bring payment to the on-site registration desk. No credentials will be distributed without full payment.
Attendees who do not check in onsite and who have not submitted the required cancellation request (i.e., who are considered a "no-show" for the event) are fully responsible for any unpaid registration fees and will be billed accordingly.
CANCELLATION POLICY
Registrants who requested an invoice must submit payment through July 12, 2024, or make special arrangements with the ESTO Registrar to bring payment to the onsite registration desk. No credentials will be distributed without full payment.
All cancellation requests must be emailed to ESTO@ustravel.org. Refunds will be issued within 30 days (in the same payment form as the original transaction) as follows:
100% Refund: cancellation notices submitted through June 8, 2024
50% Refund: cancellation notices submitted through July 12, 2024
No Refund: cancellation notices submitted after July 12, 2024.
SUBSTITUTION AND NAME CHANGE POLICY
Substitution/name changes are accepted and should be received in writing. Email your change request to ESTO@ustravel.org.
EVENT PHOTOGRAPHY AND VIDEOGRAPHY POLICY
By registering for and/or attending ESTO, attendees understand and agree that they may be photographed, filmed or videotaped and hereby give U.S. Travel and those acting with its permission to take pictures and/or recordings of such attendees, and grant the perpetual right to use their name, voice, photograph, portrait, likeness, and biographical information (collectively, “Likeness”), without compensation, for broadcast or exhibition in any media now known or hereafter devised and to put the finished pictures/recordings to any lawful use without limitation or reservation.
Attendees hereby waive, release and forever discharge U.S. Travel from and against any and all claims or actions arising out of or resulting from any use of their Likeness.
Attendees who wish to opt-out of this waiver must complete the Media Opt-Out Form PDF and bring it and the required photo to the registration desk on-site.
EVENT CODE OF CONDUCT
The U.S. Travel Code of Conduct for Events (PDF) establishes minimum expectations of behavior for individuals attending U.S. Travel-sponsored events such that all participants may feel safe and are treated with respect. The Code is strictly enforced.