ESTO 2021 Planning Committee
The ESTO Team
Wednesday, July 21, 2021

This year's ESTO would not have been possible without the support and engagement of our 2021 Planning Committee.
CO-CHAIRS
- Caroline Beteta, President & CEO, Visit California
- Don Skeoch, Chief Marketing Officer, Los Angeles Tourism and Convention Board
MEMBERS
- Cassady Bailey, Director, Partner Services, Brand USA
- Jason Berman, Managing Director, Digital & Media, NYC & Company
- Becky Blaine, Deputy Director, Arizona Office of Tourism
- Lynn Carpenter, Vice President of Marketing, Visit California
- Craig Compagnone, Chief Operating Officer, MMGY Global
- Judy Cullen, Vice President of Partner Development, Visit Salt Lake
- Stephen Foutes, Director, Missouri Division of Tourism
- Erin Francis-Cummings, President & CEO, Destination Analysts
- Kristin Gillespie, Director, Content Strategy, Visit Seattle
- Mark Jaronski, Deputy Commissioner of Tourism, Georgia Tourism
- Bill Karz, Vice President, Digital Marketing, Los Angeles Tourism and Convention Board
- Sarah Leonard, President & CEO, Alaska Travel Industry Association
- David Lorenz, Vice President, Travel Director, Travel Michigan, MI Economic Development Corp.
- Traci Moon, Senior Vice President of Marketing & Communications, Visit KC
- Steven Paganelli, Head of Destination Marketing Sales, Americas, TripAdvisor
- John Ricks, Executive Director, Nebraska Tourism Commission
- Dan Rosenbaum, Director, Global Digital Marketing, San Francisco Travel Association
- Mo Sherifdeen, Director, Global Integrated Marketing, Travel Oregon
- Kathryn Smits, Vice President, Travel Industry Marketing, Los Angeles Tourism and Convention Board
- Claudia Vecchio, CEO, Sonoma County Tourism
- Mitch Whitten, Executive Vice President, Marketing & Strategy, Visit Fort Worth