5 Disruptions to Marketing as We Know It
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Nomadic Agency.
This is a follow-up to the Tuesday afternoon ESTOx general session, presented by Scott Brinker.
The marketing world is in the middle of five major disruptions that are reshaping the profession of marketing as we know it. These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally as well as how they engage with their customers. You’ll learn what's happening now, what’s ahead, and how you can leverage these disruptions for a successful 2018.
Scott will cover:
- Digital transformation and marketing's role in leading that charge.
- How to manage a growing "marketing stack" of multiple technologies.
- The risks and opportunities of "walled gardens" in digital marketing.
- New digital marketing touchpoints such as chatbots and voice-interface systems.
- The real-world view of what's happening with artificial intelligence in marketing.