7 Human Behavior Hacks That Increase Engagement and Response


August 13, 2018 - 4:00pm to 5:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 7

Sponsored by Expedia Group Media Solutions.

The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are hardwired to behave in certain ways. And even though consumers THINK they are in control, the fact is UP TO 95 percent of their purchase decisions are made subconsciously.

Even more importantly, these automatic behaviors can be prompted! This has huge implications for marketing—how we create ads and emails, design webpages, structure offers, write content, etc.

By injecting these proven principles of social science into our marketing materials, we can dramatically increase engagement and response. This session will reveal how marketers can incorporate decision science into their work—leveraging surprisingly persuasive scientific principles such as the Von Restorff Effect, the Scarcity Principle and Eye Magnet Words. Expect to see lots of in-market examples, including some from the travel industry, and leave ready to increase the impact of your marketing campaigns.

Session Takeaways:

  1. Discover how to hack hardwired human behavior to instantly increase response.
  2. Learn the newest (and easiest) ways to make your marketing copy and art trigger action.
  3. Gain proven tactics that will increase engagement and results—the next day!

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