The ABCs of Persuasive Advertising (Repeat)


August 20, 2019 - 10:45am to 11:45am

JW Marriott Austin

Lone Star D

In marketing, as in Scrabble, some words are worth more than others. They're the words with the power to convince and convert—the ones that drive marketers' success in headlines, subject lines, advertising copy and other marketing communications.

And with mobile readership increasingly shrinking the physical space in many of those areas, a single word can make a sizable difference.

Discover 26 (yes, one for each letter of the alphabet!) persuasive words and copy constructs that you can easily use tomorrow to increase your read and respond rates. Hear about the scientific studies and in-market research supporting each. And leave ready to write more persuasive marketing materials.

Discover:

  1. The one word that makes people automatically say “yes.”
  2. Two ways to get people to spend money.
  3. The 140 percent lift of questions.
  4. How to use rhyme as reason bias.
  5. Why the scarcity principle works.

This presentation is fun, fast moving, and jammed with examples–including some from the travel and tourism industry–that show how each of the 26 words and copy constructs can easily be used in marketing.



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