Is Accessibility the Newest (and Least Expensive) Form of Product Development?


August 20, 2019 - 3:30pm to 4:30pm

JW Marriott Austin

Lone Star F-G


Michigan’s David Lorenz challenged his industry to find creative accessibility initiatives at last year’s annual industry conference. The result: 19 viable initiatives. Dutchess County, NY developed “Think Differently!”— one-page pledge ultimately signed by 60 communities to uncover and develop new accessibility initiatives that would be marketed by Dutchess County Tourism. While Mesa, Ariz., will become the first destination to be Autism Certified. All three were able to develop new products by collecting information and marketing it to a new and growing niche.

Session Takeaways:

  1. Understand why disability travel is growing by 17% each year.
  2. Learn how to use accessibility to make DMOs more relevant to their communities and visitors, at the same time.
  3. Five new possibilities for DMOs to co-create new products with local partners.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.