Are We There Yet? Road Trips Reinvented!
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Nomadic Agency.
This session will provide you valuable insights from Longwoods and Miles on why this is a market that continues to grow in numbers and economic impact. Destinations will share best practices on how to market to this growing segment, and you will learn who successfully developed product, sometimes across geopolitical boundaries, and reaped the economic impact benefits from it.
- Insights into the spending, planning process and motivating factors from a joint Longwoods International and Miles Partnership research project on “The Great American Road Trip.”
- Best practices from DMOs who have targeted road trippers as a key visitor segment.
- Ideas on how to create demand in non-traditional drive markets.