Back to Basics: Laying Out the Visitor's Online Experience


August 20, 2019 - 3:30pm to 4:30pm

JW Marriott Austin

Lone Star E


In today’s digital world, it is easy to be swept away by the newest technologies and feel the need to add all of them to your website. But when you strip away the flair, how functional is your website, really? In this moderated panel discussion, we will drill down to the essence of the destination website and explore how to make sure your visitors are finding the information they need to take the next step of their journey.

Session Takeaways:

1.       Understanding of the visitor journey and how to build your site to cater to the needs of diverse visitors.

2.       The importance of white space, clear navigation tools, and building with a mobile-first mentality.

3.       A framework for creating an internal process to keep the content on your site fresh, relevant and accurate.



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