Beyond the Black Square: How DMOs Can Be Welcoming to All

While many destinations showed support on #BlackOutTuesday in the summer of 2020, more is needed beyond showing a black square on social media—the travel industry needs to engage in systematic change and meaningful representation of BIPOC communities. This panel will highlight how some destinations have responded to this challenge and outline steps to resetting DMO values and commitments to inclusivity, developing a welcoming environment for all.

Audience Takeaways:

• Concrete examples of how DMOs have implemented welcoming messaging by elevating voices and businesses within their BIPOC communities
• How to operationalize an equity lens to your work with tangible actions that ensure your marketing reflects your values
• Ways to ensure underrepresented stakeholder communities are heard and reflected in your DMO’s work