Beyond Location

August 14, 2018 - 10:45am to 11:45am

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 6

Sponsored by TravMedia.

State tourism offices and city-level DMOs are always pitching their locales to travel media and social media influencers, resulting in earned media and brand-building exposure. In recent years, there’s been a proliferation of reality TV producers, HBO writers, house-hunters, top food chefs, and major motion picture execs leaning on CVBs and film offices for help, financially and otherwise. Learn about best practices on pitching, hosting and capitalizing on your destination hosting Hollywood. 

Session Takeaways:

  1. How to unlock and leverage state-level film incentives to attract productions. (Hint: all but 13 states have state-level film incentives to attract productions).
  2. The art of pitching a producer to pick your locale.
  3. Once on the big screen, how to capitalize for value-added visitor engagement.


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