Building Bridges through Destination Branding, Part 1: Community Stewardship and Sentiment
Whether it's building a new tourism brand, evolving your destination voice or managing against an existing brand strategy, engaging residents and elected officials within the community is key. Community engagement in deploying a brand that is authentic and gains buy-in at the local level is critical. In the first of this two-part session, destination marketers will share how they are using research and local communications strategies to engage their communities in the branding process.
- Understanding the role of resident sentiment and community research in the branding process
- Key strategies to engage the local community in owning a destination brand
- How to evolve brand strategies with changing community priorities.