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Building Bridges through Destination Branding, Part 1: Community Stewardship and Sentiment


August 16, 2021 - 10:30am to 11:30am
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Platinum Ballroom HIJ

Whether it's building a new tourism brand, evolving your destination voice or managing against an existing brand strategy, engaging residents and elected officials within the community is key. Community engagement in deploying a brand that is authentic and gains buy-in at the local level is critical. In the first of this two-part session, destination marketers will share how they are using research and local communications strategies to engage their communities in the branding process.

Audience Takeaways:

  • Understanding the role of resident sentiment and community research in the branding process
  • Key strategies to engage the local community in owning a destination brand
  • How to evolve brand strategies with changing community priorities.


Courtney Ries Headshot
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Courtney

Courtney Ries

Courtney Ries,
Allison Schult Headshot
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Allison

Allison Schult

Allison Schult,
Jennifer Wesselhoff Headshot
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Jennifer

Jennifer Wesselhoff

Jennifer Wesselhoff,
Lynn Carpenter Headshot
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Lynn

Lynn Carpenter

Lynn Carpenter,