Building Bridges through Destination Branding—Part 2: Connecting Communities to Visitors
Good destination brands can serve as the bridge between local communities and visitors by connecting traveler's interests with the needs and objectives of residents and local businesses. In the second part of this two-part session, you'll learn how destination marketers are connecting local engagement with tourism strategy to create brands that serve locals and visitors alike.
- How to align consumer research with resident sentiment
- Build brand strategies to achieve local objectives and needs
- Ensure the longevity of brands through evolution in consumer strategy