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Building Bridges through Destination Branding—Part 2: Connecting Communities to Visitors


August 17, 2021 - 10:45am to 11:45am
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Platinum Ballroom HIJ

Good destination brands can serve as the bridge between local communities and visitors by connecting traveler's interests with the needs and objectives of residents and local businesses. In the second part of this two-part session, you'll learn how destination marketers are connecting local engagement with tourism strategy to create brands that serve locals and visitors alike.

Audience Takeaways:

  • How to align consumer research with resident sentiment
  • Build brand strategies to achieve local objectives and needs
  • Ensure the longevity of brands through evolution in consumer strategy


Courtney Ries Headshot
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Courtney

Courtney Ries

Courtney Ries,
Allison Schult Headshot
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Allison

Allison Schult

Allison Schult,
Jennifer Wesselhoff Headshot
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Jennifer

Jennifer Wesselhoff

Jennifer Wesselhoff,
Lynn Carpenter Headshot
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Lynn

Lynn Carpenter

Lynn Carpenter,