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CANCELLED - Solutions Hub: A Destination Advocacy Success Story: Leveraging Your Brand Through Group Sales

August 7, 2022 - 12:30pm to 2:00pm
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Grand Gallery Lobby

How do you take an overlooked Minnesota destination, featuring a very well-known medical clinic, and create a revitalized identity and brand strategy, to attract group sales and more? All while navigating large civic projects, competing agendas and “multiple stakeholders”? Join us and find out, as FUSEIDEAS’ Nick Landry takes us through the research, analysis and insights that took Rochester, MN from “Rah Rah Rochester” to “America’s City of Care and Innovation.”

The Solutions Hubs (formerly Innovation Hubs) offer 15-minute presentations that provide DMOs hands-on education and marketing insights. Attendees will have the opportunity to attend all six presentations in any order.