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Connecting the Dots: In-Depth Discussions on Crafting Effective Destination Marketing Strategies

August 21, 2023 - 10:30am to 12:00pm

*Limited Capacity

Immerse yourself in the The Fishbowl — an interactive session where active listening and engagement are both needed as you explore the art of destination marketing. Discover the ideal balance of strategic marketing that captivates both locals and visitors. Overcome stigmas and navigate the unpredictable terrain of destination marketing, utilizing social media and collaborations with local businesses. Unravel the complexities of audience targeting beyond generational differences, gaining fresh perspectives and tactics from industry peers. 

Join us in engaging fishbowl-style discussions to craft authentic connections and revolutionize your approach to destination marketing, propelling your efforts to new heights.   

  • Marketing to Locals vs. Visitors: a Recipe for Success    
  • Promoting the Truth About Your Destination with Balanced Content  
  • Generational vs. Life Stage Marketing: Is It Just About Age?