Data in Action: Going Beyond Attribution

August 20, 2019 - 10:45am to 11:45am

JW Marriott Austin

Lone Star F-G

The arrival of big data in destination marketing changed how strategies are formed and ultimately measured. But what's next? Join industry thought leaders as they discuss how they're using research and analytics tools to inform marketing strategies, advocate, influence policy change, respond to crisis events and more.  

Session Takeaways:

  1. How research tools are being used to influence public policy and advocate for resources.
  2. Using research and analytics resources to inform marketing strategy and media spend.
  3. Using location data to measure the recovery from crises.

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