Data in Action: Going Beyond Attribution
JW Marriott Austin
The arrival of big data in destination marketing changed how strategies are formed and ultimately measured. But what's next? Join industry thought leaders as they discuss how they're using research and analytics tools to inform marketing strategies, advocate, influence policy change, respond to crisis events and more.
- How research tools are being used to influence public policy and advocate for resources.
- Using research and analytics resources to inform marketing strategy and media spend.
- Using location data to measure the recovery from crises.