Data Avengers: Defending Tourism Statistics
If the data you use to justify your organization’s budget—or its very existence—is constantly under attack from outside interests, you aren’t alone. Tourism professionals fight a continual battle to make their metrics more meaningful to stakeholders. Fortunately, the heroes on this panel are here to help make your data practically invincible.
- A checklist of ways to ensure your data is reliable, understandable and defensible
- Practices to ensure you are sharing the most relevant data with stakeholders
- Tips for connecting key audiences with your messaging