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Data Avengers: Defending Tourism Statistics


August 16, 2021 - 10:30am to 11:30am
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Platinum Ballroom D

If the data you use to justify your organization’s budget—or its very existence—is constantly under attack from outside interests, you aren’t alone. Tourism professionals fight a continual battle to make their metrics more meaningful to stakeholders. Fortunately, the heroes on this panel are here to help make your data practically invincible.

Audience Takeaways:

  • A checklist of ways to ensure your data is reliable, understandable and defensible
  • Practices to ensure you are sharing the most relevant data with stakeholders
  • Tips for connecting key audiences with your messaging


Caroline Beteta Headshot
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Caroline

Caroline Beteta

Caroline Beteta,
Michael Heckman Headshot
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Michael

Michael Heckman

Michael Heckman,
Martha Sheridan Headshot
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Martha

Martha Sheridan

Martha Sheridan,
Dana Young Headshot
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Dana

Dana Young

Dana Young,
Erin Francis-Cummings Headshot
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Erin

Erin Francis-Cummings

Erin Francis-Cummings,