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Demystifying the World of Data Aggregation


August 17, 2021 - 10:45am to 11:45am
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Platinum Ballroom D

As we face the varying realities of travel recovery, many new solutions have entered the market for tracking and reporting visitation data. Data aggregation has always been a key tool in the savvy marketer’s toolbox, however the world is changing and so are the metrics and KPIs used by destinations. In this session, learn how a handful of DMOs have successfully folded data aggregation into their overall DMO strategies, empowering their teams with the insights and analysis to move forward with confidence.

Audience Takeaways:

  • Approaches to using data aggregation to harness intelligence and insights for understanding your visitor economy, evolving your KPIs, and empowering your DMO's strategy
  • Understanding how data aggregation can help streamline workflows and support campaign reporting to stakeholders & leadership
  • Insider perspectives on the data aggregation landscape and some of the platforms that provide these services for destination marketers

 



Julie Gilbert Headshot
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Julie

Julie Gilbert

Julie Gilbert,
Krik Hulstein Headshot
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Kirk

Kirk Hulstein

Kirk Hulstein,
Brett Oetting Headshot
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Brett

Brett Oetting

Brett Oetting,
Wendy Kheel Headshot
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Wendy

Wendy Kheel

Wendy Kheel,