Demystifying the World of Data Aggregation
As we face the varying realities of travel recovery, many new solutions have entered the market for tracking and reporting visitation data. Data aggregation has always been a key tool in the savvy marketer’s toolbox, however the world is changing and so are the metrics and KPIs used by destinations. In this session, learn how a handful of DMOs have successfully folded data aggregation into their overall DMO strategies, empowering their teams with the insights and analysis to move forward with confidence.
- Approaches to using data aggregation to harness intelligence and insights for understanding your visitor economy, evolving your KPIs, and empowering your DMO's strategy
- Understanding how data aggregation can help streamline workflows and support campaign reporting to stakeholders & leadership
- Insider perspectives on the data aggregation landscape and some of the platforms that provide these services for destination marketers