Destination Shark Tank
In a celebration of creativity and innovation in travel marketing, this session pays homage to the ever-popular reality show, Shark Tank. You’ll hear from some of the brightest minds from DMOs large and small as they pitch their next great marketing campaign to four destination marketing experts: the travel “Sharks.” Like entrepreneurs featured on the original show, these destination marketers will have only a few minutes to pitch their campaign strategies to the Sharks before they’re put on the spot to answer questions and defend their ideas. In the end, each Shark can only pick one DMO to back. Who will get an “offer,” and who will leave the tank empty handed? Join to hear how your peers are thinking about crafting their destination’s next great campaign–free from heavy editing and scripted drama.