Dirty Little Secrets: How to Get the Most Out of your Agency and Not be an A**hole Client
When our campaigns run smoothly, our agencies are heroes. When they are not, our agencies can become our favorite punching bags. But is that always their fault? Or are we just not managing them properly? A well-managed agency, one that is properly informed and given the right parameters, can be the difference between a successful campaign and a failure. But do our teams always know how to do this? This session will include frank discussions between DMO marketing executives and their agencies about how we give them their marching orders, how they manage things on their end, and what are the client requests that drive them absolutely crazy.