DMOs Under the Influence

August 14, 2018 - 10:45am to 11:45am

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 1-5

Sponsored by TravMedia.

Talk to anyone in tourism marketing, communications or public relations and the topic will come up before too long—influencers. Our expert panel of marketing professionals and influencers themselves won’t develop your strategy for you, but you will come away with best practices for vetting and negotiating, ROI quantification, success stories and cautionary tales to help you get the most out of this still-emerging marketing niche.

Session Takeaways:

  1. Master a list of influencer best practices, while avoiding these top influencer missteps.
  2. Learn how to stretch dollars and expand reach when contracting with influencers.
  3. Leverage partnerships to establish influencer relationships.
  4. Hear from a top influencer, Michaela Guzy, who will provide examples of her experience working with DMOs, and offer tips for DMOs who plan to work with influencers.


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