Don’t Be Afraid to Ask


August 20, 2019 - 10:45am to 11:45am

JW Marriott Austin

Lone Star E

Do your residents have negative views of tourism and have resentment toward your visitors? Does your local community appreciate the economic value tourism brings to the region? Asking these questions to gauge resident sentiment may seem scary, but the results can be extremely valuable and eye opening. In this session, you will hear from a city, a region and a state that have each taken the concrete step to survey residents to determine what role tourism should play in the eyes of their local populations.

Session Takeaways:

  1. From surveys and town hall meetings, to quarterly campaigns and collaborating with government officials, you will learn about the best ways to capture resident sentiment.
  2. Whether you work closely with a Community Engagement Manager, or you do it alone, understand the nuances to maintain open communication with your locals.
  3. Learn how to turn feedback into action, and understand what to do if your community’s views of tourism is split in half.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.