Driving Engagement & Visits with Millennials Who Love to Travel

August 14, 2018 - 9:15am to 10:15am

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Saguaro

Sponsored by Best Western Hotels & Reorts 

In this provocative session we will:

  1. Review what drives consumer affinity as well as how youth culture trends impact Gen X and Baby Boomers.
  2. See how to leverage content to consumers who crave information long before they arrive at their destination.
  3. Think about amplification opportunities since your visitors will recruit future visitors.
  4. Look for innovation opportunities and learn about the role innovation plays in searching and selecting a destination.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.