Driving Engagement & Visits with Millennials Who Love to Travel
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Best Western Hotels & Reorts
In this provocative session we will:
- Review what drives consumer affinity as well as how youth culture trends impact Gen X and Baby Boomers.
- See how to leverage content to consumers who crave information long before they arrive at their destination.
- Think about amplification opportunities since your visitors will recruit future visitors.
- Look for innovation opportunities and learn about the role innovation plays in searching and selecting a destination.