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No Longer a Niche: Why Every Destination Needs to be LGBTQ+Ready

With 52% of Gen-z identifying as something other than 100% straight, it’s time for every destination to consider their LGBTQ+ readiness. In this session, you’ll discover the opportunities and challenges in making your destination, organization and marcomms more inclusive and welcoming for diverse travelers, and the business case and best practices for attracting and welcoming LGBTQ+ visitors. Attendees will learn why LGBTQ+ travelers are such a valuable niche, how LGBTQ+ travelers can be a part of every destination’s marketing strategy and acquire best practices and data to support efforts in attracting and welcoming diverse travelers.