ESTOx | Marketing in the Age of Assistance
How Artificial Intelligence Can Change How You Reach Your Customers
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by MMGY Global
Consumer expectations are rising and brands are being challenged to deliver helpful, personal and frictionless experiences. At the same time, with the growth of connected devices, the complexity of the marketing channels you all have to manage has exploded, and the possibilities for how to reach people and engage them continue to proliferate. Rob Torres, managing director of travel at Google, will be speaking on how artificial intelligence is changing the way brands are engaging and influencing their customers and creating more assistive experiences for travelers.