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Experience Grand Rapids Destination Immersion Series: Beer City USA - Crafting a Destination Brand


August 6, 2022 - 1:00pm to 3:00pm

Currently celebrating 10 years as the reigning Beer City USA titleholder, Grand Rapids has also been voted America’s Best Beer City, Beer Scene and Beer Town in national polls. We’ll visit Founders Brewing Company, the brewery that pioneered the city’s modern-day beer reputation, to explore the Founders story – and the many ways we boost tourism through beer. Includes beer tastings.  Transportation provided.

*Registration opens in July