Flip or Flop Marketing: Unexpected Successes and Unfortunate Misses


August 13, 2018 - 11:00am to 12:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 1-5

Soonsored by TimeZoneOne

DMO marketing campaigns can flip the page forward or flat-out flop. However, how we react to both and what we learn from the them can make our marketing and customer experiences better overall. Hear how Visit Panama City Beach overcame financial, environmental and reputational challenges to bring visitors back to the beach and more than double their revenue. Learn how Visit West Hollywood turned a misstep into a mile marker on the road to success. And discover how Visit Omaha turned an unpopular suspension bridge into a local celebrity…truly flipping the script.

Session Takeaways:

  1. How to tackle multiple and varying tourism challenges, from financial to environmental.
  2. How to turn your destination’s reputation around with strong rebranding.
  3. How to recover from a very public flop.
  4. How to turn a marketing challenge into an opportunity.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.