The Future of In-Market Agency Representation
As international markets reopen, now is the perfect time for DMOs to evaluate their approach to agency representation. This session, featuring state, city and coalition perspectives, will shed light on what to consider for your destination – what questions to ask, what model to employ, how to stretch your dollars – and what the future of representation will look like as international markets return.
- Pros and cons of working with an agency using a retainer agreement versus project-based work
- What works best for your destination—a specific market approach versus a regional approach
- An understanding of regional coalitions and how they can help your destination