Hacks and How-Tos on Digital Marketing

August 14, 2018 - 3:30pm to 4:30pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 7

Sponsored by Nomadic Agency.

With so much going on in digital marketing, finding the time to keep up with new developments can feel overwhelming. Social media has also changed a lot over the past few years. One main difference is that today it is very difficult to reach large audiences without using paid social. But there are still ways to make social media more effective without spending a lot of money on social advertising. This workshop will dive into “hacks”—ways to leverage the nuances of the algorithms of platforms like Facebook and Instagram, and also explain how to best leverage user-generated content. Want to know how many hashtags to use, at what time of the day to post or how to not get sued when sharing the video of a visitor? This session will tell you. Three digital gurus will cut right to the chase with their “hacks and how-tos” on mastering the digital marketing universe (with or without a pricey ad agency).

 Learn How to:

  1. Conquer the algorithms of platforms like Facebook and Instagram.
  2. Encourage, leverage and understand user-generated content, and learn a little bit about its legal properties.
  3. Master the tips and tricks of posting, sharing and publishing content within the digital space.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.