How DMOs are Partnering with Brands to Make Better Content & Find New Audiences
August 16, 2021 - 10:30am to 11:30am
Platinum Ballroom E
How DMOs can find, partner and grow with powerful and complementary brands to create better content marketing with bigger earned reach and discover new audiences in the process.
- How brand partnerships and collaborations work
- What non-travel brands look for when partnering with DMOs
- Structures of brand partnerships where both parties win
- How to utilize a brand partnership for a campaign that straddles both the digital and real world