How Non-Gateway DMOs Grow Presence and Profile in Overseas Markets
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by Expedia Group Media Solutions.
Do you want international visitors in your destination, but you lack an international airport and are not exactly a household name in Asia, Australia, Europe and South America? How you do grow your reputation and increase visitor numbers on a small, limited budget? This session will feature case studies of small bureaus from East, West, Midwest and South and discuss best practices in budget allocation, foreign office representation, regional partnerships and international destination marketing.
- Learn how to leverage iconic landmarks in your destination with a modest international marketing budget.
- Hear about ways your DMO can differentiate itself from its larger counterparts.
- Determine a strategy for regional collaboration to develop new, or strengthen existing partnerships.
- Be guided through a newly developed international marketing strategy and campaign from a non-gateway destination.