The Impact of the Unexpected

August 13, 2018 - 11:00am to 12:00pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 9-13

Sponsored by TimeZoneOne


Mudslides, riots, earthquakes, shootings…there are so many unexpected disasters that have taken place in recent years, and they could easily happen in your destination. The question is, are you prepared? Hear from a panel of DMOs who have experienced a crisis first-hand. They will share their stories, fill you in on what they learned and show you how to be better prepared before, during and after a crisis unfolds.

Session Takeaways:

  1. Learn how to be better prepared for unexpected crises.
  2. Understand the evolvement of your marketing strategy during a crisis, and how timing is everything.
  3. How to lay the groundwork for your crises management plan with your partners, members and community.
  4. Hear from a panel of DMOs on their learnings, positive outcomes and struggles or missteps they encountered during and after their crises.

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