Innovation Hub: Become a Destination Marketing Superhero


August 18, 2019 - 12:00pm to 1:30pm

JW Marriott Austin

Griffin Hall


The Marvel Cinematic Universe created 20+ films that have not only shaped a generation, but have become part of our culture. Many of these series were only known to the misfits, the outcasts, the nerds. Today, there is an entire ecosystem driving ticket sales, experiences, retail, and travel. In this session, Madden will explore five core lessons destination marketing teams can learn from the success of this franchise.

Madden will demonstrate how destination marketers can:

  • Build their own content universe.
  • Creating intrigue, emotion, and curiosity.
  • Assemble their team of advocates.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.