Innovation Hub: Engagement Redefined: Capturing Attention in Our Voice-First, Audio-Led World
JW Marriott Austin
We live in a world where voice is the new touch thanks to advancements in technology such as smartphones, smart speakers, smart TVs, and connected cars. 79% of audio consumption now takes place where visuals cannot reach consumers.
Pandora Media will discuss:
- What this means for marketers.
- Why brands need to embrace new technologies.
- How marketers can use new technologies to reach their target audience.