Innovation Hub: Office Hours With Matador: Ask Me Anything!


August 18, 2019 - 12:00pm to 1:30pm

JW Marriott Austin

Griffin Hall


Attendees can expect an interactive and candid discussion with Ross Borden about any challenges they are facing or opportunities they are trying to identify in fiscal year 2020 and beyond. While building one of the biggest media companies in travel, Ross and his team have made a ton of mistakes along the way, and if you join this session, you might just avoid them!

Matador Network will focus their discussion on:

  • Video. What's better—long-form or short-form? How can DMOs produce quality video without big budgets?
  • Influencers. Are influencers going away or getting more important? How can DMOs navigate the pitfalls?
  • Traffic. What should be a DMO’s focus—social or SEO?
  • Website. What are some tips for creating a website that engages travelers and keeps them clicking?
  • Co-op Funding Models. How can DMOs structure these models so everyone wins?
  • Third-Party Brand Partnerships. Is this the next frontier in branded content?


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.