Inside the Exciting Trend of Third-Party Brand Partnerships

August 19, 2019 - 11:00am to 12:00pm

JW Marriott Austin

Lone Star B-C

Matador Network Founder and CEO Ross Borden speaks to an exciting panel of brand experts with specific expertise in cross-platform content marketing. This discussion explores the benefits and challenges of innovative campaigns whereby brands partner with DMOs in order to create more dynamic content with innovative funding models, bigger reach and better storytelling.

Session Takeaways:

  1. Learn the dos and don'ts of third-party brand partnerships from major brands who engage in them.
  2. Learn about the three main funding models of third-party brand partnerships (DMO-funded, brand-funded and co-funded).
  3. Learn best practices for co-directed creative input for content, and how to coordinate a three-way social promotion between all brands.
  4. Experience real case studies between brands and DMOs with radical transparency.

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