INsights to Actual OUTcomes for the Community Evolving Data to Quality of Life

Unless you apply your data and insights to actual outcomes for your community, you’re just looking at bar charts and pie graphs. Destinations now have the opportunity to utilize real time insights from events, movements and spending for the betterment of the community, the improved experience for the visitor and the transformation of the organization. If these tools are available, which DMOs are using them the best?

This session will have destinations tell their story about completely new insights and how they evolved the DMO and created outcomes for the residents, the visitors and their stakeholders.