Keynote: The Power of Purpose in Business, Life and the Life of America

August 19, 2019 - 9:30am to 10:30am

JW Marriott Austin

JW Grand Ballroom

In today’s world of hyper-connectivity, people are feeling more disconnected from themselves and their core purpose—both in life, in their work and even in their country—than maybe ever before. In the real world, and social media world too, there seems to be a designed plan to foster a world of constant chaos and a more damaging US versus THEM social disorder. This is where the power of purpose comes in. Finding purpose in your life and your life’s work is an energizing and powerful force to counter chaos and divisiveness. In the world of tourism marketing, I have found that a powerful purpose and brilliant positioning are the key drivers of perception, preference and activation. And as we all know in this world of tourism, we want people and families to come with fat wallets. And leave with empty wallets but full memories. Roy Spence, CEO and co-founder of The Purpose Institute, has made it his life’s journey to discover and bring to life the path to purpose and higher calling for leaders of companies.


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