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Learning from the Best: Looking Over the Fence to Sharpen Brand Tools


August 17, 2021 - 10:45am to 11:45am

All industries struggle with the same principles of marketing: what fundamentally motivates human behavior and how do consumers perceive our brands? Hear from experts in diverse sectors describe their perspective on how to truly reach, inspire and motivate consumers today. Attendees will learn the importance of understanding current research trends and what implications they have for travel, how to leverage the knowledge base that exists in non-endemic market segments to elevate and inspire your travel brand and create an inspirational and focused direction for your destination Authenticity in content development—what content are people consuming to support their travel experiences?