Learning Lab: Crafting Content Like a Boss: Content Development for Every Step of the Customer Journey


August 17, 2019 - 2:00pm to 3:30pm

JW Marriott Austin

Lone Star F-H


Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Studies show consumers spend 8.7 billion minutes viewing digital travel content every year. The most successful DMOs optimize their content to serve as micro moments designed to drive a user to their destination. The development of conversion-worthy webpages, advertising copy, emails and social content is critical to destination marketing.

In this session, experts from Simpleview’s award-winning digital marketing team will guide you through the development of a customer journey. Get hands-on with solutions for crafting content designed to convert. By the end of this interactive session you will be ready to take your web, email, video and social strategies to the next level from campaign conception to conversion completion…like a BOSS!

Session Takeaways:

  1. Learn how to craft the right message for each of the five stages of travel.
  2. Discover new techniques for content research.
  3. Get hands-on with tools designed to make content creation a breeze.
  4. Get inspired with real-world examples.


Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.