Learning Lab | How Industry Co-Ops Can Empower Your DMO

Best Practices and Essential Skills in Leading Industry Participation Programs


August 11, 2018 - 2:00pm to 3:30pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 8

Presented and sponsored by Miles Partnership.

Industry co-ops or participation programs can expand industry engagement, revenue and marketing opportunities for destination marketing organizations.

As a leader in industry co-op programs, team members from Miles Partnership will provide a hands-on, interactive workshop on the essential best practices and skills in planning, setting up and managing cooperative programs. These programs not only drive revenue, but enrich and expand marketing for your destination and build closer, more valuable connections with industry partners. This Learning Lab will cover industry participation in all major media and industry types including online advertising, sponsored content, meetings-related co-ops, international marketing and print visitor guides—including ensuring continued success in a world of declining print advertising revenues.

Whether you want to review and refine existing coops or consider setting up new co-op programs with your industry partners, this Learning Lab is a must for every DMO. Every participant will leave with a toolkit of white papers and step-by-step guides to setting up world-class industry participation programs in your destination.

Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.