Learning Lab: The Intersection of Data and Creativity that Builds Cutting-Edge Destination-Marketing Campaigns


August 17, 2019 - 2:00pm to 3:30pm

JW Marriott Austin

Lone Star D


Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

We are excited to welcome back Expedia Group Media Solutions for the sixth year as one of our Learning Lab presenters. At the session, Expedia Group Media Solutions will share its latest custom research on traveler attribution, which explores the behaviors of U.S. digital travel shoppers as they navigate the travel ecosystem, from looking to booking, and everything in between. The research examines the types of travel websites consumers turn to at every stage of the purchase journey, and reveals how these sites interact to ultimately influence booking decisions.

You will also discover how to put these insights into action with digital advertising tools designed for destination marketers. We will share the latest insights and reporting capabilities marketers can expect from our proprietary first-party data, as well as our portfolio of products to engage travelers throughout their purchase journey.

Learn from fellow destination marketers how they engage new audiences by using data, interactivity and the latest digital marketing solutions to influence traveler destination decisions.

Please join Expedia Group Media Solutions at ESTO for an opportunity to take away these valuable insights as well as a chance to win an "Away Travel" carry-on suitcase (must be present to win).



Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.