Learning Lab | Unpacking Bleisure Traveler Trends Uncovers Opportunities for Destinations


August 11, 2018 - 3:45pm to 5:15pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 7

Presented and sponsored by Expedia Group Media Solutions.

At the session, Expedia Group Media Solutions will share its latest custom research that unpacks trends on the growing category of bleisure travelers, as in those who are extending business trips for leisure. Looking across the United States, India and China, the research reveals the influences, preferences, priorities, resources, financial factors and more of these travelers—who can make a big impact to destinations by deciding to stay longer for leisure. In this session, attendees will walk away with insights into how to inspire and convert potential bleisure travelers from around the world.

You will also discover how to put these insights into action with digital advertising tools designed for destination marketers. We will share the latest insights and reporting capabilities marketers can expect from our proprietary first-party data, as well as our portfolio of products to engage travelers—bleisure and otherwise—throughout their purchase journey.

Then hear from fellow destination marketers on how they are engaging new audiences, such as bleisure travelers, and are using data, interactivity and partnership to influence traveler destination decisions.

Please join Expedia Group Media Solutions at ESTO for an opportunity to take away these valuable insights as well as a chance to win a $250 travel voucher on Expedia.com, which will be given away at each of its Learning Lab sessions.

Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.