Learning Lab | Visual Content Marketing Boot Camp


August 11, 2018 - 3:45pm to 5:15pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 9-12

Presented and sponsored CrowdRiff.

Visuals remain the most influential type of content for today’s travelers, with higher recall and shareability than content without visuals. It can be challenging to satisfy the demand for visual content within our existing time and budget constraints. Tourism brands need to get creative in how they source, manage and use visuals in their digital, print and PR initiatives. We’ve gathered best practices from over 350 DMOs, and are ready to share their collective wisdom!

Bring your laptop for this interactive session, which will include:

 

  1. Practical tips on how to source visuals for digital marketing campaigns.
  2. New products from Google and Facebook and what that means for visual content distribution.
  3. A hands-on exercise to get your visual storytelling juices flowing!
  4. Examples of creative visual content from travel and tourism brands.

Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.