Learning Lab: What’s New with Visual Storytelling


August 17, 2019 - 2:00pm to 3:30pm

JW Marriott Austin

Lone Star A-C


Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Visuals are still the most impactful type of content that DMOs can share to inspire travelers to visit a destination. Across the tourism industry, many brands are telling the same stories that don’t stand out from the crowd or reveal what is unique about a destination. Learn how to help your team create and share stories that make travelers stop, notice and take action. From content ideation to working with partners and professionals, to tapping into new Instagram and Google trends, you’ll leave this session with helpful tactics to use with your team. CrowdRiff will share best practices and inspiration from the best brand storytellers, both within travel and other industries. Prepare to get hands on in this fun and interactive session!

Attendees will learn:

  • New techniques for content and campaign ideation.

  • Tips for sourcing and curating visual content from professionals, the public, influencers and partners.

  • How to use new products from Instagram, Facebook and Google to reach and influence more travelers.



Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.