Learning Lab | Your Complete Guide to a New World of Digital Marketing


August 11, 2018 - 3:45pm to 5:15pm

JW Marriott Phoenix Desert Ridge Resort & Spa

Grand Canyon 6

Presented and sponsored by Simpleview.

Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts—including big data, marketing automation and artificial intelligence—are becoming a reality. Additionally, DMOs are facing increased pressure from stakeholders to drive results.

To prepare for these changes, destination marketers need to start measuring their customer’s journey from awareness to conversion and beyond. Is your DMO ready? In this session, experts from Simpleview’s award-wining digital marketing team will guide you through a "Choose Your Own Adventure" style campaign build. Learn real-world solutions that apply marketing science to consumer-centric, results-driven marketing programs. You'll see firsthand where tourism marketing is going and the marketing concepts you'll need to remain relevant.

Session Takeaways:

  • Discover how to target the right audience with the right message.
  • Optimize your targeted message for multiple web mediums.
  • Learn how to use critical tools like Google Experiments, Stackla, Act-On and Google Optimize.
  • Get inspired with real-world examples.

Our conference attendees have asked that sponsors not attend the Saturday Learning Lab sessions as it may inhibit open conversation between attendees.

Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.