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Letting the Cream Rise: Finding That Sweet Data That Will Drive Recovery


August 16, 2021 - 3:45pm to 4:45pm
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Platinum Ballroom E

It’s time to take sides in the battle to restore the travel sector. In this session, participants will be presented with a series of statements regarding data, insights, and the plethora of information available to DMOs. Participants will then retreat to the left or right side of the room depending on whether they agree or disagree with the statement and formulate their positions for or against.

Audience Takeaways:

  • How objectives are shifting and the KPIs necessary to shift with them
  • Explore the differing tiers of consumer sentiment and discover how to leverage each
  • Recovery differences between destinations that thrived in 2020 versus those that did not


Erik Evjen Headshot
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Erik

Erik Evjen

Erik Evjen ,
Erin Francis-Cummings Headshot
LEARN MORE ABOUT
Erin

Erin Francis-Cummings

Erin Francis-Cummings,