Marketing & Advertising—States

Our conference attendees have asked that sponsors not attend the Sunday Professional Development Network sessions as it may inhibit open conversation between attendees.

This session will focus on two areas that impact all state tourism offices—creating specific marketing campaigns and learning from failed efforts. We will begin with a focus on creative problem solving in marketing and wrap up with "Tales from the Trenches," focused on learning from our best successes and misses—When has campaign work not gone exactly how you thought it would? Perhaps that blogger/influencer you thought was working for/with you failed to deliver what you had agreed to? We hope that you come away with new ideas and conversation starters for the rest of the conference.