The Next Trends in Destination Marketing–Putting the Consumer First


August 20, 2019 - 3:30pm to 4:30pm

JW Marriott Austin

Lone Star A

Destination marketers are increasingly being asked to quantify their economic impact and return on marketing investment. While destination marketing has traditionally focused on activities in order to drive awareness and build the destination brand, not much focus has been given to activities closer to the bottom of the funnel.

Session Takeaways:

  1. Hear about unique campaigns and technologies that generate measurable visitation.

  2. Learn about changing metrics used to take the focus away from hotel room night generation to measurable economic impact.



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