Numbers That Count
JW Marriott Phoenix Desert Ridge Resort & Spa
Sponsored by TimeZoneOne.
With a variety of research and analytics platforms out there, how do you make sense of it all? How does research drive your creative execution and how do you present data so it is digestible and understandable to prospective funding sources? How many different sources should you use? In this session, we'll talk to industry peers who may have found success in the data cocktails that they've crafted.
- Gain insight into a number of data and analytics providers to understand more clearly what they deliver; and what they may not.
- Learn from industry innovators what combination of data and analytics platforms they use to drive successful insights and strategies.
- Learn how to maximize your own data and research budgets to develop a stack of solutions that can provide you with the best return on investment.