The Odd Couple

August 19, 2019 - 4:00pm to 5:00pm

JW Marriott Austin

Lone Star F-G

Numbers and stories are the perfect match in today’s data-driven tourism marketing and management world. Hear from industry experts about how you can indulge in beautiful stories and smart metrics to unleash the power within your business. We promise there won’t be any ugly graphs in this session! Adam Sacks, Katie Stadius and Mitch Whitten will show you how data storytelling will illuminate trends, support your cause and drive emotions.    


  1. How to simplify numbers.
  2. How to build a credible narrative.
  3. How to drive insights.
  4. Your aha! moment!
  5. How to make sure your data story has a happy ending.

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